From these interviews, I hope to understand what people’s current experiences are with taxis and uncover any issues that people may have encountered.
This information will help justify my idea and help me to empathise with the user more.
Do you ever use taxis?
How often would you use a taxi?
When would you usually need a taxi?
How do you usually get a taxi? e.g. hail one, book on an app
Optional: How was your overall experience using this app to book a taxi
Have you ever had any trouble getting a hold of or booking a taxi?
Can you recall which taxi services you’ve used the most?
Is there anything that would persuade you to take a taxi more often?
Q: Do you ever use taxis?
A: Yes
Q: How often would you use a taxi?
A: Not very often, only uses them after a night out if it is too cold or on the odd occasion she doesn't have time to get a bus.
Q: When would you usually need a taxi?