With a well-executed launch strategy, I am setting Circle up for success, as it will ensure that it is advertised and communicated correctly with users.
Bellow I have explored the launch strategy for Circle, the public transport app that aims to revolutionize the way people move around in Northern Ireland.
Before we dive into the launch strategy, let's first define what Circle is. Circle is a public transport app that provides users with real-time information about bus and train schedules, routes, and fares. The app also allows users to plan their trips, buy tickets, and track their buses and trains in real time. Circle's key differentiator is its user-friendly interface, which makes it easy for anyone to use, regardless of their level of technical expertise.
Before launching Circle, it's crucial to secure funding to ensure the app's success. There are many funding opportunities available, such as venture capital, angel investors, and grant schemes. By securing funding, Circle can invest in marketing, development, and user acquisition, all of which are crucial for the app's success.
Social media is an excellent tool for creating buzz and awareness around a new product. Circle should create social media accounts on all major platforms, such as Tiktok, Twitter, and Instagram. These accounts should be used to engage with potential users, share news and updates, and run targeted ads to reach a broader audience.