Having a clear set of success criteria is important for any UX project because it helps to define and communicate the goals of the project, ensure that the final product meets the needs and expectations of the users, and measure the effectiveness and impact of the design solutions.

The success criteria for Circle is based on user research and align with the project goals. They will be measured over a long period of time as they will take some time to reach.

I will use the success criteria to identify the key areas of the product or service that need to be improved or redesigned and prioritize them based on their importance and impact. I will also use them as a roadmap for the development, helping me to focus on the most important aspects of the product and ensure that I am meeting the needs of the users. One of the most important things I will use it for is to evaluate the effectiveness of the design. I will use them to measure the impact of the design solutions and determine whether they are meeting the desired outcomes.

These success criteria can be measured through analytics and user testing and can help to demonstrate the impact of the design solutions on the user experience and business outcomes.

Below are my current success criteria for the entire project. The app will be successful if…

• There are more monthly users of public transport.
• Less bad reviews about transport in NI.
• There is less confusion on how to purchase tickets and plan journeys.
• Congestion levels drop.
• Pollution Levels drop in built-up areas.

If all of these targets are hit, then I know I have been successful. It is important that I keep these success criteria in plain sight as it will constantly align me with the mission of the product.