I understand the importance of usability testing in creating a successful app. Usability testing allows me to get feedback from real users, which can help me identify issues with the design and make improvements before releasing the app to the public.
To start, I created a prototype of my app and wanted to test it with real users. I recruited seven people who fit my target audience and created a custom script for the usability test. This script guided users through a series of tasks and questions, allowing me to observe their behavior and gather feedback on the app's design.
During the usability test, I noticed that some users were struggling with certain features of the app, such as navigating between screens or understanding the purpose of certain buttons. These issues were not immediately apparent to me during the design process, but by observing users interact with the app, I was able to identify these problem areas and make necessary improvements.
Based on the feedback I received during the usability test, I made several changes to the design of the app. For example, I added confirmation pop-ups when users purchase tickets, and I simplified the language on certain buttons to make their purpose clearer.
These changes may seem small, but they can have a significant impact on the user experience. By making these improvements, I was able to create an app that was easier to use and more intuitive for my target audience.
After conducting the usability test and gathering feedback from my participants, I knew that I needed to organize my findings in a way that would be helpful for the design process. That's when I decided to create an affinity map.
An affinity map is a visual tool that helps organize data into categories and themes. It involves grouping related ideas and feedback into clusters, allowing you to see patterns and insights that may not be immediately apparent otherwise.
To create my affinity map, I first organized all of the feedback I received from the usability test into individual notes. Then, I grouped these notes together into categories based on their similarities. Some of these categories included purchasing ticket issues, confusion about certain buttons, and searching for a route.
By organizing my findings into an affinity map, I was able to see patterns and trends that helped me prioritize which issues needed to be addressed first. For example, if multiple participants were struggling with the same navigation issue, I knew that this was a high-priority area for improvement.
I understand that usability testing is an essential part of the product design process. By testing my prototype on seven people using my custom script, I was able to identify issues with the design that were not immediately apparent to me. This feedback allowed me to make necessary improvements to the app's design, creating a better user experience overall.